LUXURY

WITH PURPOSE

Our commitment to sustainability goes beyond mere words and ticking a box; it's a core value and guiding principle, especially when it comes to selecting the hotels in our portfolio. We have wholeheartedly embraced the United Nations 17 Sustainable Development Goals (SDGs) as our framework for our meticulous hotel selection process. These goals, endorsed by world leaders, steer our process towards a more sustainable world for both current and future generations.

By aligning our selection criteria with the United Nations SDGs, we ensure that every hotel within our portfolio adheres to principles aimed at reducing carbon emissions, fostering local community involvement, championing equality, and safeguarding the environment.

Our unwavering commitment to transparency means when you consciously choose to book through A’ARU Collective, you are not just experiencing luxury; you are endorsing a dedication to building a more sustainable and fairer world by supporting hoteliers that share our vision. Join us on this transformative journey towards a brighter future where luxury seamlessly intertwines with sustainability, shaping a more promising tomorrow for all.

BESPOKE

CONCIERGE

We understand that booking your hotel is just the beginning of your journey. Our complimentary luxury concierge service ensures you're supported every step of the way, from reservation to return. Our focus on sustainable travel is matched only by our attention to detail and commitment to providing peace of mind. We believe in simplicity and trust, offering this service to make sure every guest feels cared for, eliminating pre-travel anxieties and ensuring a seamless travel experience.

At A’ARU Collective, luxury is more than an outer expression; it's about understanding your inner feelings and creating a bespoke experience just for you. Let us be your personal travel concierge, crafting unforgettable memories while promoting conscious travel choices and preserving the romance of high-end stays.

BETTER

TRAVEL CHOICES

In today's world, customers have a plethora of options when it comes to booking travel. We value the power of choice and acknowledge that there are many platforms available for booking your next trip. However, selecting A'ARU transcends a mere transaction; it's about championing an independent company and engaging in a circular economy.

As a female-founded company, we are dedicated to providing a unique and ethical travel experience for forward-thinking travellers. Our meticulous selection process ensures that each property in our handpicked portfolio meets our high standards of ethical luxury and individuality. Though our current selection of hoteliers may be modest, we are constantly scouring the globe to expand our offerings and provide you with the best options for your next journey.

By booking through A'ARU, you don't just make a reservation; you join a community that values sustainability, transparency, and empowerment. Choosing A'ARU signifies more than a booking—it symbolises a meaningful step towards a vision we proudly share with you.

EMBRACING LOCAL

EXPERIENCES

When we travel sustainably, we immerse ourselves deeply in authentic local experiences.



Instead of the generic, often commercialised tourist trails, sustainable travel encourages us to dine at local eateries, shop at artisanal markets, and engage with community-led tours.

This not only provides a richer, more genuine insight into a destination's culture but also ensures that our holiday spending directly benefits local economies, fostering community growth and preserving traditions for generations to come.

PROTECTING OUR PLANET'S WONDERS

The world is brimming with natural wonders and diverse ecosystems, but many of these are under threat due to over tourism and environmental neglect.

By choosing sustainable travel, we actively reduce our carbon footprint and support conservation efforts.

Whether it's staying at climate-friendly accommodations or opting for low-impact transport, every sustainable choice we make ensures that the breath taking landscapes and vibrant wildlife we cherish remain intact for future travellers and local communities alike.

A JOURNEY OF MINDFUL CONNECTIONS

Sustainable travel is more than just a climate-friendly choice; it's a mindset that fosters deeper connections.

As we tread lightly on the earth, we become more attuned to the nuances of our surroundings, appreciating the symphony of nature and the stories of those we meet.

This heightened sense of awareness transforms our journeys from mere vacations to profound experiences, enriching our understanding of the world and our place within it.

By travelling sustainably, we're not just sightseeing; we're soul-searching, and the memories we forge are both meaningful and everlasting.

A Bed for a Bed

At A'ARU Collective, we are committed to embracing a circular economy. Our ambition reaches beyond just providing sustainable travel; we aim to infuse purpose into every booking. By choosing to book through us, customers are not only embarking on a journey but also contributing to a greater cause. Our mission is to go above and beyond starting by supporting our community right here in Oxfordshire.

For every booking made with us, we pledge to donate to Homeless Oxfordshire. Through these donations, we strive to support individuals in our community as they work towards rebuilding their lives. Our goal is to offer shelter, food, and vital medical and trauma care services to those in need. By giving back to our community, we believe we can create a meaningful impact and foster a more sustainable and supportive environment for all.

Join us at A'ARU Collective in our mission to make a difference. Together, we can pave the way for a more sustainable future and a more compassionate society. Let's embark on this journey of giving, support, and positive change, hand in hand.

SIX SENSES ZIGHY BAY

Reflecting a traditional Omani village located in Oman's Musandam Peninsula

AMILLA MALDIVES RESORT

Infinite blues meet verdant jungle in this Maldivian island utopia

THE CHEDI LUŠTICA BAY

A perfect blend of comfort and elegance, with stunning views of the Adriatic Sea