DESTINATION

ITALY

LUXURY italy holidays, tailor-made around you.

From Tuscany’s countryside estates and vineyard landscapes to the Amalfi Coast’s dramatic shoreline and the historic cave dwellings of Matera, Italy offers a rich variety of experiences within a single journey. We design multi-centre itineraries that connect these regions seamlessly, using carefully selected hotels and private travel to ensure each transition feels effortless.



Italy, Designed Through a More Considered Lens


Often referred to as the “Bel Paese” or Beautiful Country, is a place where history, art and gastronomy converge in unforgettable ways. From the ancient ruins of Rome and the Renaissance treasures of Florence to the canals of Venice, it offers experiences that combine cultural depth with enduring natural beauty.


Beyond its cities, Italy unfolds into striking regional contrasts. The Amalfi Coast is defined by dramatic cliffside villages, Tuscany by rolling hills and vineyards, and the Italian Lakes by calm, crystal-clear waters set against mountain backdrops. Further south, Sicily and Sardinia reveal volcanic landscapes, archaeological wonders and some of the Mediterranean’s most pristine beaches, while the Dolomites and Apennines offer exceptional hiking and skiing for those drawn to the mountains.


What makes Italy truly distinctive is the way culture is woven into everyday life. Music, art, festivals and cuisine are not separate experiences but part of the rhythm of travel itself, creating a country that is as immersive as it is visually extraordinary.


Every journey we design in Italy begins with a considered selection process. We work only with properties that meet our standards for sustainability, local impact, and long-term stewardship of place. Beauty matters, but it is never the starting point — responsibility comes first.

Handpicked Sustainable Luxury Hotels in Italy

Every property in our Italy collection has been carefully selected not only for its design and setting, but for its commitment to sustainability, local engagement and responsible hospitality. We only work with hotels that align with our values, ensuring that every stay contributes positively to its environment and community.

Hotel with pool surrounded by lush greenery. Mountain in the background. Sunny day.

DONNA CARMELA, SICILY

Set on the slopes of Mount Etna, this boutique hotel blends botanical gardens with a strong farm-to-table philosophy and low-impact operations. 

THE DONNA CARMELA DOSSIER
Stone castle with a lawn. The sunlight casts long shadows on the green grass.

BORGO PIGNANO

An organic estate set within rolling Tuscan countryside, focused on regenerative agriculture, heritage preservation and a slower way of living.

OUR PERSPECTIVE ON BORGO PIGNANO
A lush green landscape with a village atop a hill, a tall bell tower and castle tower.

SEXTANTIO ALBERGO DIFFUSO

A unique medieval-hamlet-hotel in Abruzzo, where historic dwellings are preserved to offer a low-impact and culturally immersive stay in southern Italy.

UNCOVER THE HISTORY OF ALBERGO DIFFUSO

SEXTANTIO LE GROTTE DELLA CIVITA

Discover a hotel carved from ancient caves, where history and the flavours of southern Italy come together in an unforgettable experience.

VISIT THE CAVES OF LE GROTTE DELLA CIVITA

IL BOTTACCIO

An exclusive boutique art hotel set within a beautifully restored 18th-century water mill on the edge of the Apuan Alps.

STEP INSIDE IL BOTTACCIO

LOCANDA LA RAIA

A quietly restorative retreat in the rolling hills of Piedmont, where biodynamic vineyards, thoughtful design and a deep connection to the land shape an unhurried, deeply grounded stay.

EXPLORE LA RAIA'S BIODYNAMIC VINEYARDS

DONNA CARMELA, SICILY

Set on the slopes of Mount Etna, this boutique hotel blends botanical gardens with a strong farm-to-table philosophy and low-impact operations. 

THE DONNA CARMELA DOSSIER

BORGO PIGNANO

An organic estate set within rolling Tuscan countryside, focused on regenerative agriculture, heritage preservation and a slower way of living.

OUR PERSPECTIVE ON BORGO PIGNANO

Explore Italy in More Depth: Regions, Experiences and Itineraries

Where travel meets purpose

ITALY Quick Guide

A black and white icon of two speech bubbles with chinese characters on them.

Italian

A black and white drawing of a dollar , euro , and pound coins.

Euro (EUR)

A black and white drawing of a phone on a white background.

Code +39

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UTC/GMT

+1/+2 Hours

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Type C/F (230 Volt, 50 Hz)

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2-4 Hours

from the UK

TRAVEL ETIQUETTE

Respect Thailand’s Local Culture and Traditions

  • Dressing Respectfully

    A woman is standing in front of a statue holding a flower.

    When visiting temples or rural areas in Thailand, wear modest attire. Ensure your shoulders and knees are covered to show respect for local customs and traditions.

  • Temple Etiquette

    A white building with a red roof is surrounded by trees and bushes
    • Remove your shoes before entering temples.
    • Keep your head lower than Buddha statues.
    • Avoid pointing your feet towards Buddha statues.
  • Cultural Greetings

    A man in a yellow shirt is standing in front of a building with his hands folded.
    • Embrace the traditional Thai greeting, the wai, by placing your hands together in a prayer-like gesture and bowing slightly, especially when greeting elders and monks.
    • Reserve the wai for hands-free moments when handling street food or settling bills; opt for a friendly nod or bow instead.
  • Proper Use of Hands

    A woman is standing in front of a food stand holding a drink.
    • Use your right hand for passing items and financial transactions.
    • Keep your left hand discreetly in the background
    • Avoid Pointing: Summon someone with a friendly wave and palm facing up instead of pointing.
    • Respect Feet: Keep your feet grounded and avoid pointing them at people or religious objects
    • Sacred Heads: Treat heads as sacred and avoid touching others' heads.
    • Respect Monks: Show appreciation for monks from a distance and avoid physical contact.
    • Thai Smile: Use the Thai smile as a universal key to making friends and connecting with locals.

Being Environmental Responsible in Thailand

  • Luxury Without Plastic

    A sign for a restaurant is surrounded by umbrellas hanging from the ceiling.

    Carry a reusable,  water bottle and refuse single-use plastics. Most Luxury hotels now offer water refill stations.

  • Ethical Wildlife Experiences

    A man and woman are riding on the back of an elephant.

    Choose private experiences that prioritise animal welfare, such as visits to ethical sanctuaries and conservation programs over elephant riding or tiger temples.

  • Leave No Trace

    A person is standing on a wooden bridge in the jungle.

    Whether hiking in the mountains or lounging on the beach, ensure that all waste is responsibly disposed of and leave the natural surroundings untouched.

Supporting Thailand’s Local Communities

  • Invest in Local Artisans

    A woman is standing in a crowded market and smiling.

    Purchase quality, locally-made products from artisans and markets. This supports the economy and preserves traditional crafts.

  • Gourmet Local Dining

    A pot of soup is sitting on a wooden table.

    Savour meals at locally-owned restaurants that offer authentic Thai cuisine with a modern twist, supporting local chefs and farmers.

  • Luxury Eco-Lodging

    A house is sitting on a small island in the middle of a lake surrounded by trees.

    Choose accommodations that combine luxury with sustainability, such as boutique hotels and resorts that prioritise local ownership, a circular economy and environmental responsibility.

Transportation Choices around Thailand

  • Eco-Luxury Transport

    A man in a uniform is standing at a train station

    Opt for sustainable transport options such as train travel and hybrid or electric luxury cars provided by recognised hoteliers or reputable Destination Management Companies (DMCs) or Ground Handlers.

  • Exclusive Bicycle Tours

    A blue bicycle with a basket is parked in front of a white wall

    In cities like Chiang Mai, enjoy exclusive guided bicycle tours that allow you to explore while minimising your carbon footprint.

Thailand’s Wildlife and Nature Conservation 

  • Marine Conservation

    A sea turtle is swimming in the ocean with the sun shining through the water.

    When enjoying diving or snorkeling experiences, avoid touching coral reefs and marine animals. Use quality reef-safe sunscreen to protect the underwater ecosystem.

  • Collaborative Clean-Up Events

    A building with a sign that says jasmine on it

    Participate in clean-up efforts, often organised by NGOs or luxury resorts, to help maintain beaches, forests, and other natural areas.

  • Adhere to Park Regulation

    A monkey standing on top of a stone pillar

    Follow rules and guidelines in national parks to minimise your impact on wildlife and their habitats, ensuring that these pristine environments remain unspoiled.

Luxury travel in Thailand can be both bountiful and responsible. By practicing sustainable travel etiquette, you can enjoy the country's beauty while making a positive impact on its environment, culture, and local communities. Travel mindfully, ensuring that Thailand remains a breathtaking and welcoming destination for generations to come.

Italy Travel Guide for Conscious Travellers

To travel as a conscious luxury traveller in Italy is to understand bella figura—the Italian philosophy of making a good impression through grace and respect. Being a responsible travel expert means moving beyond the "tourist" lens and acting as a temporary local.

Respecting Italy’s Local Culture and Traditions

  • Dressing Respectfully

    Dress should be modest when entering religious sites, covering shoulders and knees, to show respect for local customs.

  • Cultural Composure

    Learning basic Italian phrases isn't just practical; it is an immersive cultural travel practice that signals respect for the community.


    Italians place great value on politeness, patience, and social etiquette. 


    When greeting others, a handshake is common in formal situations, whereas a nod or a casual “ciao” is suitable in everyday encounters. 


    Meals are an important social ritual, and it is customary to take time to enjoy them without rushing, showing appreciation to hosts.

  • Religious and Historical Sites

    Churches & Monasteries: Dress modestly—cover shoulders and knees. Remove hats inside.


    Photography: Ask permission before photographing people, especially during religious ceremonies.


    Silence & Reverence: Keep your voice low; avoid disruptive behaviour near sacred objects or altars.

Being Environmentally Responsible in Italy

  • Life Without Plastic

    Carry a refillable water bottle— many hotels and cafes provide refill stations.

  • Wildlife and Nature

    Italy’s national parks and protected landscapes are treasures of extraordinary natural beauty and biodiversity, ranging from the rugged alpine peaks of the Dolomites and the Gran Paradiso to the rolling hills of the Apennines, the dramatic cliffs of the Amalfi Coast, and the volcanic landscapes of Sicily and the Aeolian Islands.


    Visitors are encouraged to follow marked trails, respect wildlife by observing it from a safe distance, and practise a leave-no-trace approach, helping to preserve these remarkable environments for future generations.

  • Leave No Trace

    Whether hiking the Dolomites or the rolling hills of Tuscany, our mindful travel planning adheres to the strictest 'Leave No Trace' principles.


    Water & Plastic: Italy has a magnificent network of nasoni (public fountains) providing fresh, cold drinking water. We encourage our clients to use reusable flasks, a simple but effective climate-conscious travel habit that drastically reduces single-use plastic waste in historic city centers.

Supporting Italy's Local Communities

  • Invest in Local Artisans

    Italy’s arts and crafts are a living expression of its history and regional identity, where centuries-old techniques, local materials, and exceptional craftsmanship reflect the depth of the country’s cultural heritage and creative spirit. 



    Italian craftsmanship is perhaps most famously seen in Murano glass, where master glassblowers in Venice create intricate pieces using techniques passed down through generations. 


    Ceramics and pottery flourish in towns such as Deruta and Vietri sul Mare, known for their vibrant colours and decorative designs. 


    Textiles and lace, including Venetian lace and fine Tuscan linens, showcase refined workmanship rooted in regional traditions. 


    Florence is renowned for its high-quality leather goods, from handbags to shoes, demonstrating Italy’s long-standing expertise in leathercraft. 


    Musical instrument making, particularly violins from Cremona and classical guitars and mandolins, remains central to Italy’s rich musical heritage, linking artistry with sound and performance.

  • Local Dining

    Avoid "to-go" culture. In Italy, coffee and meals are meant to be savored sitting down. Ordering a caffè to-go is often seen as a dismissal of the local pace of life.


    Locally cooked Italian food is a celebration of simplicity, tradition, and deep respect for ingredients. 

    Dishes are shaped by the land and the seasons, with recipes passed down through generations and prepared with care rather than complexity. 


    Signature dishes include:


    • Pasta & Pizza: Regional specialities such as spaghetti carbonara, lasagne, and Neapolitan pizza

    • Risotto: Creamy rice dishes, especially in northern regions like Lombardy and Veneto

    • Seafood: Freshly caught fish, shellfish, and squid in coastal areas

    • Gelato & Pastries: Artisanal ice cream and desserts such as cannoli, tiramisu, and sfogliatella

    • Wine & Olive Oil: From Chianti and Barolo wines to extra virgin olive oils, Italy’s culinary heritage is unparalleled


  • Authentic Lodging

    The Rise of the 'Albergo Diffuso'

    For the conscious traveller, where you sleep is an act of advocacy. We specialise in bespoke family travel itineraries that utilise the Albergo Diffuso (scattered hotel) model.



    Community-Based Tourism: This innovative Italian concept breathes life into historic "ghost towns" by converting multiple village buildings into a single hotel. It offers a slow travel experience that prevents rural depopulation and provides luxury family travel with genuine soul.


    Sustainable Luxury Family Holidays: Many of our preferred estates are powered by renewable energy and maintain organic kitchen gardens. This allows for eco-conscious luxury holidays with children, where the next generation can learn about farm-to-table living first-hand.

Transportation Choices around Italy

  • Transport

    The Luxury of Slow Travel:

    True slow luxury travel prioritises the journey over the destination. 


    Italy’s rail network is one of Europe’s most efficient tools for climate-conscious travel.


    Executive Rail: For longer distances, the Frecciarossa offers a premium experience that rivals short-haul flights but with a significantly lower carbon footprint. It is the gold standard for low-impact luxury travel.


    Regional Exploration: To see the "under-the-radar" Italy, use the regional trains. These slower routes connect you to rural villages in Umbria and Puglia that high-speed lines bypass, supporting community-based tourism in less-visited provinces.


  • Cycling and Walking Tours

    We curate bespoke travel planning around "human-powered" exploration. 


    Whether it’s a guided e-bike tour through the Val d’Orcia or a walking tour of Rome’s hidden Trastevere artisans, these curated travel experiences provide a carbon-neutral way to witness the country’s beauty without the noise and pollution of private motor transfers.


    Walking and cycling tours offer an intimate way to experience Italy, allowing you to explore historic neighbourhoods, coastal paths, vineyards, and countryside landscapes at a relaxed pace. 


    Guided tours also provide local insight and stories you might otherwise miss, all while reducing your environmental impact and deepening your connection to place.

Italy’s Wildlife and Nature Conservation 

  • Protected Parks

    Italy’s natural landscape is a tapestry of 25 National Parks and hundreds of regional reserves. 


    As a responsible travel expert, we recommend prioritising under-the-radar destinations like the Parco Nazionale d'Abruzzo, Lazio e Molise, where successful rewilding projects have protected the Marsican brown bear.


    Meaningful Travel Experiences: Engage in conservation-led travel by booking guided treks with park-certified naturalists. This ensures your visit funds the preservation of fragile ecosystems rather than contributing to habitat degradation.

  • Marine Life

    Italy’s coastal waters and surrounding seas are teeming with marine life, from colourful fish and dolphins to sea turtles and seagrass meadows. 


    Marine conservation efforts, including protected marine parks and sustainable fishing practices, aim to preserve these delicate ecosystems. 


    Visitors can support these initiatives by snorkelling or diving responsibly, avoiding single-use plastics, and respecting local regulations to ensure Italy’s seas remain vibrant and healthy.


    Choose boat operators that adhere to strict eco-mooring protocols to protect Posidonia seagrass meadows. These low-impact luxury travel choices preserve the crystal-clear waters for future generations.

  • Over-Tourism Awareness

    Practice mindful travel planning by visiting iconic sites like the Trevi Fountain or the Duomo early in the morning or during the "shoulder" seasons (March or October) to alleviate the pressure on local infrastructure.

Ultimate responsible Packing Guide foR ITALY

Packing for Italy requires a balance of practicality, comfort, and style, as the country’s diverse landscapes and climates offer everything from sun-drenched beaches to snowy alpine peaks. Whether exploring bustling cities, wandering historic towns, or venturing into the countryside, careful preparation ensures traveller can enjoy every experience comfortably and effortlessly. 

General Packing Tips for Italy

  • General Packing Tips for Italy

    Packing for Italy requires versatility, as the climate and terrain vary greatly between regions. 


    Northern Italy, including Milan, Venice, and the Dolomites, experiences cold winters with occasional snow, while summers are warm and pleasant. 


    Central Italy, such as Rome, Florence, and Tuscany, enjoys mild winters and hot summers, with cooler evenings that make layers advisable. 


    Southern Italy, including Naples, Calabria, and Sicily, has a Mediterranean climate with hot, dry summers, whereas the islands of Sardinia and Sicily can experience sudden rain, making a waterproof jacket essential.

  • Best Footwear for Italy

    Footwear should include comfortable walking shoes for cobbled streets, sandals for casual exploration, and sturdy shoes for hiking in the mountains or national parks. 

  • Essential Packing Items for Italy

    Backpack: A small daypack for mountain hikes or museum visits.


    Sunglasses and Sunscreen: High altitudes intensify UV rays.


    Travel Adapter: Type C/F plugs (230V, 50Hz.  A universal adapter works best.


    Reusable Utensils & Bottle: Lightweight and practical for sustainable travel.



  • Sustainable Packing Tips for Italy

    Choose Eco-Friendly Clothing:


    Pack lightweight, durable, and breathable fabrics like organic cotton, hemp, or recycled polyester.



    Reusable Essentials:


    Carry reusable shopping bags for souvenirs or groceries.


    Pack reusable utensils and travel mugs for picnics or coffee stops.


    Minimise Single-Use Plastics:


    Avoid disposable packaging when hiking or in city cafés.


    Choose refillable toiletries and eco-friendly personal care items.


    Solid shampoo and conditioner bars reduce plastic waste.


    Pack Efficiently: Travel with a lightweight, durable backpack and compact luggage to reduce transport emissions.


    Prioritise versatile clothing that can be layered, mixed, and matched.


Italian Culture, Heritage and Local Traditions

Italy’s culture is a tapestry of art, music, folklore, and gastronomy. Opera and classical music thrive alongside street performances, while Renaissance and Baroque architecture display centuries of innovation. Handcrafted ceramics, textiles, and leather goods reflect local traditions, and festivals, cuisine, and rituals highlight a culture deeply rooted in community and creativity.

Italy’s Festivals

Italy’s festivals are a vibrant celebration of its history, culture, and community spirit, bringing towns and cities to life with colour, music, and tradition. From centuries-old religious processions to lively seasonal carnivals, these events offer travellers a unique window into the country’s rich cultural heritage and joyful local customs.


Here are five Italian festivals to experience:

  • Carnival (Carnevale)

    When: February/March


    Where: Venice and Viareggio 


    About:  Venice and Viareggio burst into life with dazzling parades, elaborately crafted masks, and energetic street performances. 


    Gondolas glide through the canals adorned in festive decoration, while masquerade balls and live music fill the air with a sense of mystery, celebration, and playful indulgence.

  • Palio di Siena

    When: July/August


    Where: Siena


    About: Siena’s historic horse race transforms the city into a thrilling spectacle of medieval pageantry, fierce local rivalry, and vibrant colour. 


    Each contrada, or district, proudly displays its flags and costumes, and the tension and excitement build as horses thunder around the Piazza del Campo in a race that captivates both locals and visitors alike.

  • Infiorata Flower Festivals

    When: May/June


    Where: towns like Noto, Spello, and Genzano


    About:  Streets are transformed into breathtaking mosaics of flowers, creating intricate and ephemeral works of art. 


    Visitors are mesmerised by the vibrant colours, delicate patterns, and the sheer skill of artisans who craft these spectacular displays, turning each festival into a living gallery of natural beauty.

  • Festa della Madonna Bruna

    When: July


    Where: Matera


    About: Matera comes alive with a dynamic mix of religious devotion and joyful celebration, as a grand procession honours the Madonna Bruna. 


    Spectators enjoy music, fireworks, and traditional dances, while the entire city participates in a communal expression of faith, identity, and centuries-old tradition.

  • Umbria Jazz Festival

    When:  July


    Where: Perugia, Umbria


    About: Perugia’s historic streets and squares echo with the sounds of world-class jazz, attracting performers and enthusiasts from across the globe. 


    From intimate concerts to large open-air performances, the festival creates a vibrant atmosphere where music, culture, and history converge, leaving visitors inspired long after the final note.

More about Italy's Culture

  • Italy’s Arts and Crafts

    Italy’s arts and crafts are a vivid reflection of its history, regional identity, and cultural pride. 

    From hand-blown Murano glass and intricately painted ceramics to fine leatherwork and delicate textiles, these traditional crafts not only showcase exceptional skill but also keep centuries-old techniques alive, playing a central role in preserving and celebrating Italy’s rich cultural heritage.

Italian Food and Wine Experiences by Region

Italy’s cuisine is celebrated worldwide for its incredible variety, exceptional quality, and deep connection to local traditions. Each region offers its own distinctive flavours and specialties, from the rich, comforting pasta dishes and Neapolitan pizza of the south to the creamy risottos of northern Lombardy and Veneto.


Along the coast, freshly caught seafood—fish, shellfish, and squid—is prepared simply to highlight its natural taste.


Sweet indulgences, including artisanal gelato and classic pastries like cannoli, tiramisu, and sfogliatella, provide a perfect finale to any meal.



Complementing these dishes are Italy’s renowned wines, from Chianti and Barolo to sparkling Prosecco, and its fragrant extra virgin olive oils, which together reflect a culinary heritage that is both timeless and deeply rooted in the land.

When to Visit Italy: Seasons, Weather and Best Time to Travel

Italy’s climate varies beautifully with the seasons, offering something special at any time of year.



Winter, from December to February, brings cold temperatures in the north with snow dusting the Alps, while the south enjoys milder weather, perfect for exploring historic towns without the summer crowds.

Spring, from March to May, is mild and pleasantly temperate, with blooming landscapes making it an ideal season for sightseeing and wandering through gardens and ancient streets.

Summer, from June to August, is hot and dry, particularly in southern Italy, creating perfect conditions for beach trips along the Amalfi Coast, Sicily, or Sardinia.

Autumn, from September to November, is a time of harvest in the country’s famous wine regions, offering cooler temperatures in the north and a golden backdrop across Tuscany’s rolling hills, making it an enchanting season for cultural and culinary exploration.

  • Which major airlines fly to Italy internationally?

    • Alitalia (ITA Airways)


    • British Airways, Lufthansa, Air France, KLM, Iberia


    • United Airlines, Delta, and American Airlines (from select U.S. cities)


  • What domestic airlines operate within Italy?

    • ITA Airways and Neos Air


    • EasyJet (budget options for domestic and nearby European cities)

  • What are the main international airports in Italy?

    • Rome Fiumicino Airport (FCO) – Main gateway

    • Milan Malpensa Airport (MXP) – Northern hub

    • Venice Marco Polo Airport (VCE) – Northeast access

    • Naples Airport (NAP) – Southern Italy

    • Catania–Fontanarossa Airport (CTA) – Sicily


  • How can I enter Italy by land?

    Italy shares borders with France, Switzerland, Austria, and Slovenia, allowing entry by car, bus, or train. 


  • Are ATMs readily available in Italy?

    ATMs are abundant in cities, towns, and airports. 


    Major banks accept international cards, and credit/debit cards are widely used.

  • What health precautions should I take before travelling to Italy?

    No mandatory vaccinations for most travellers


    Recommended: routine vaccines (MMR, tetanus, diphtheria, polio)


  • What languages are spoken in Italy?

    Italian is the official language


    English is widely spoken in tourist areas; French, German, and Spanish are also common


  • What currency is used in Italy?

    Euro (€) – Italy is part of the Eurozone. 


    Credit/debit cards are widely accepted, but cash is useful for smaller shops and islands.


  • Do I need a visa to enter Italy?

    Citizens of the EU/EEA and many other countries (including the U.S., Canada, Australia) do not require a visa for short stays up to 90 days


    Check the Schengen visa requirements if you are from a country that requires a visa



  • What are the tipping guidelines for Italy?

    Restaurants: 5–10% if service is not included

    Cafés/bars: rounding up is common

    Taxis: rounding up or adding 5–10% for longer trips

    Hotels: small tips for porters or housekeeping are appreciated


Frequently Asked Questions for ITALY

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